Instagram for Business: What is a business account and how does it work?

With over 1 billion accounts active each month and 80% of these profiles follow at least one business, it's no wonder how successful Instagram is when it comes to digital marketing. Add this to a drastic decrease in Facebook's organic reach and you will find that Instagram is increasingly the best social network for companies and business owners to invest on the web today.

 The tool itself has already taken this and created a specific account modality for those who want to do business online: Instagram to do business . In this article, we've put together everything you need to know about this type of profile, how to transform your account, and the benefits it can bring to your strategy. Keep reading! 

What is Instagram for business?

 Instagram for Business or Instagram for Business, as it is known in English, was launched in 2016 with the aim of embracing advertisers once and for all and creating a special account modality for companies, stores, entrepreneurs ... anyway! ! All those who want to sell or give visibility to any service or product through Instagram. The function has a set of tools that facilitate the work of these profiles on the social network. Some of the benefits are, for example, access to more detailed content data and the ability to create ads; We will detail them all in this text, rest assured. 

How to have a business account 

 Converting a personal account to a business account is super simple, but your profile must be open, okay? Private profiles cannot be converted to business accounts. It connects in the tutorial: 1. Access your profile settings from the menu in the upper right corner; 2. Click Account ; 3. Select the option Switch to business account; 4. Choose a category for your profile; 5. Connect the Instagram profile to a Facebook page; 6. Or choose the option Do not connect to Facebook . 

What are the benefits of a business account?

 As it is business oriented, the business profile offers many differentiators and all at zero cost! This is why many people on the net end up using this mode even without having any business, just to enjoy the benefits! And you can't say they're wrong, can you? 😛 

Account specification

 Once you create an account, you can choose your profile specification, be it a local business, a personal blog, or if you are a musician, for example. This feature is very interesting to reach new audiences, since everyone who sees your profile for the first time will know exactly what it is about. 

Detailed metrics

 With a business profile, you can access Instagram Insights, a tool that provides more detailed data about our profile. That is, in addition to the more basic metrics (likes, comments, and views), you can also collect other numbers like impressions, reach, profile views, site clicks, follower gain, and subsequent engagement. So you can do a much more complete analysis of the content and find out which posts performed better on your profile. 

Information about your audience

 Instagram Insights also provides data on our audience, such as gender, age and where they are most focused. With this data in hand, it's easier to create targeted content and even ads to reach every niche and attract new people as a result. In addition, it is still possible to know at what hours and days the followers of a certain profile are most active, that is, to find out exactly when is the best time to publish on Instagram? . 

Buttons

 Buttons or action buttons are very important in any marketing strategy. They encourage the user to take action that may result in a future purchase. With a business account, you can choose the best way for your customers to contact you: by email, phone, or at your own address (or all of them!). If you already use an online booking service, the Instagram business account also offers this option. To add the buttons, click Edit Profile and then select Contact Options . Here you will complete the profile as you wish, with email and / or telephone and / or address. If you want to add a Reserve button, just click Add an Action Button and choose the online service you use. 

Buy Instagram Followers for your business account

 If you are new on instagram. First you should need to Get Instagram Followers Uk to increase your audience and credibility after this you will promote your brand easly and fast. 

Instagram Store

 Now if you have a physical or online store, you can now redirect your followers to a purchase page directly from Instagram. With a business profile on the social network, accounts that have product catalogs registered on Facebook can create their stores within Instagram . With a store set up on the platform, you can tag products directly in your feed and photos from the story. Interested followers and customers can click on the products and complete their purchase within the app itself. 

Paid association

 This feature is essentially important for influencers and people who work with sponsored campaigns. In business mode, Instagram offers the option to highlight a post as a paid company to identify to the public that the content was the result of a contract with a business. This is even important to ensure that the association is within the scope of the National Advertising Self-Regulation Council (CONAR), which does not recognize the hashtags #publipost, #publi or #ad as identification of a paid association. Instagram for Business is exactly what it should be: a modality that specializes in helping the development of businesses, stores and any other business that aims to use Instagram to take advantage of sales. So if you plan to do well on social media, there is no reason to give up all the benefits that such an account provides.